My Projects
Below are examples of projects that I have done over the years. I have lots more to share and talk about!
Marketing and Communications Strategies
Developed integrated plans to exceed goals for registration, revenue, and other critical promotional components for events, products, and services.
My marketing and communications plans connect:
Overall brand strategy messaging with event themes and messaging
Emails
Social media
Virtual community
Organic and paid digital ads
Internal communications
Cross-promotional strategies with external partners
Thought leader communications
Highlights Promos and Brochures
Wrote all content | Designed the layout and proposed graphics | Led the graphical design and arrangement | Organized the printing/mailing to 100k recipients.
2017 Highlights Promo2018 Highlights Promo2019 Highlights PromoNewletters
Wrote all content | Conducted interviews and research for content | Designed the layout | Added custom graphics and original photos | Coordinated distribution
CoHS Newsletter April 2021.pdfSunday Newsletter.pdfAugust.pdfAugust.pdfAug 19.pdfAttendee Newsletter 2 - Aug 2.pdfPrint Ads
Wrote all content and designed draft layout | Designed some ads and collaborated with the graphics department on others
2020 half page ad2019 1 page ad2021 1 page ad2021 2 page ad2019 2 page adEmail Development
Wrote all content | Optimized emails for all devices | Designed layouts and custom graphics | Created custom content for targeted audiences
Social Media Management
Primarily managed Twitter page | Focused on engagement with followers and other public health professionals | Created custom graphics | Led specialized campaigns | Monitored analytics for future marketing plans | Led contests, chats, TweetUps, and more social media oriented events.