Angelica
Walker
Marketing | Sponsorship | Creative
Hi there!
I'm Angelica.
I'm Angelica.
Welcome to my website portfolio! As an experienced marketing leader, I have consistently driven results for large-scale events, products, services, and organizational branding. My diverse background in strategic branding, creative endeavors, event promotion, sponsorship, partnership development, public health, and community outreach allows me to approach marketing challenges with a unique and strategic perspective.
Throughout my career, I've led numerous enterprise-level initiatives, managing teams, building new programs from the ground up, and leveraging research and data to engage audiences and meet annual growth goals. From growing attendance and launching new programs to scaling pilot projects and aligning practices with organizational values, my leadership has been integral.
I like to take a hands-on approach, crafting impactful marketing content and video scripts, spearheading email marketing strategies, producing videos and graphics, managing social media campaigns, and enhancing web presence. These efforts have made a measurable impact on the organizations I've worked with.
I'm excited to share my work and expertise with you and look forward to the opportunity to collaborate on future projects.
A-Walker-Resume-07-14-24.pdf2018 Highlights PromoHighlights Promo
Led the content creation and design of the promotional brochure, highlighting key Annual Meeting details, and oversaw its distribution to over 100,000 recipients.
2018 Mobile App Release VideoApp Release Video
Curated the first release video for the association's Annual Meeting app before releasing the tutorial series I created.
odu-cohs-newsletter_november_2020.pdfCollege Newsletter
Designed the layout, included original images, and conducted interviews for stories to highlight the work and success of the College of Health Sciences.
VA Streetz Social Media Plan (1) (1).pdfSocial Media Audit
Gathered data on digital footprint from platforms and overall online presence to make data-driven decisions and provide reccommendations.
My Goals
Global Impact Initiatives: Initiate and lead global impact initiatives, leveraging my experience in strategic marketing and communications to drive positive change on a broader scale.
Cross-Functional Collaboration: Foster stronger collaboration between marketing and other key departments, such as operations and fundraising, to enhance organizational effectiveness. This goal aims to showcase my ability to lead and influence across diverse teams.
Mentorship and Team Development: Establish a mentorship program to nurture the next generation of leaders.
Thought Leadership Contributions: Actively contribute to thought leadership in the industry by participating in conferences, publishing articles, or engaging in speaking opportunities.
My Accomplishments
Strategic Communication Surge: Amplified marketing communications for key AAMC Affinity Group annual meetings by 71.6% between 2022 and 2023, resulting in a 7.82% increase in registration, a 7.411% rise in email open rates, and a significant 52.17% growth in revenue.
Program Launch Success: Led marketing strategies for six pivotal pilot programs aligned with AAMC’s strategic plan, achieving engagement goals and fostering new connections.
Revenue Growth through Sponsorships: Established over twenty custom sponsorships, securing multi-year agreements with global organizations. Redesigned APHA Annual Meeting sponsorship campaign, achieving revenue increases of +77% (2017), +55% (2018), and +147% (2020).
Event Participation Surge: Implemented compelling strategies that drove APHA Annual Meeting attendance growth: +19% in 2018 and +8% in 2019.
Pandemic Response Prowess: Successfully pivoted marketing strategies for in-person, virtual, and hybrid events during the pandemic, resulting in 9,000 virtual attendees for APHA 2020. Crafted digital-focused strategies and harnessed data analytics for continuous improvement.
Client Portfolio Management: Thrived in a high-pressure environment, managing a diverse portfolio of over 30 clients in academic medicine disciplines.
Leadership in Event Planning: Led the planning and orchestration of The Pavilion, AAMC's flagship presence during Learn Serve Lead: The AAMC Annual Meeting. Provided visionary leadership in developing product marketing strategies.
National Marketing Initiatives: Directed and managed national marketing and communication initiatives for APHA’s Annual Meeting, achieving sales and revenue growth through meticulous research-backed marketing campaigns.
Inclusive and Diverse Marketing: Championed inclusion and diversity initiatives in all communications, seamlessly integrating them into marketing endeavors.
Educational Achievement: Earned a Master’s in Business Administration and a Master’s Certificate in Marketing from the University of Iowa, Henry B. Tippie College of Business, and a Bachelor of Science in Health Science: Public Health (Administration Concentration) from Old Dominion University.